Susan L. Decker, Yahoo’s new president, is putting her stamp on the company in a reorganization of its management ranks that creates a new division responsible for generating the bulk of the company’s revenue.
The latest in a string of internal shake-ups will bring together Yahoo’s sales operations with the company’s publisher network, corporate partnerships and HotJobs to form a “global partner solutions” division. It will be led by Hilary Schneider, a fast-rising protégée of Ms. Decker.
As part of the reorganization, Gregory Coleman, the company’s top sales executive, will leave, though he will remain until February to assist in the transition, Yahoo said. Mr. Coleman will be the second senior sales executive to leave since June, when Wenda Harris Millard left amid an overhaul of Yahoo’s sales force.
A steady stream of executives have left Yahoo — some voluntarily and some not — over the last year as the company has struggled with lackluster growth and its unsatisfactory showing against Google and other competitors.
As the company’s problems mounted, Yahoo shares lost nearly half their value, from a high of more than $43 in January 2006. On Wednesday, shares dipped below a 52-week low of $22.44 before recovering slightly to close at $22.55, up 3 cents.
In an interview, Ms. Schneider described the latest reorganization as the continuation of a process that began in June when Yahoo merged the sales group responsible for search ads with that responsible for graphic ads.
The new division will provide an easier way for advertisers to reach customers not only on Yahoo’s network of Web sites but also on the sites of Yahoo’s partners, which include eBay, Comcast and a consortium of newspapers, Ms. Schneider said. It will also make it easier for partners like newspapers to sell ads on Yahoo’s properties, she said.
“This integration is the logical next step,” Ms. Schneider said.
http://www.nytimes.com/2007/08/30/technology/30yahoo.
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