Apple throws toys out of the pram over sex toy

What’s that funny moaning sound? A sex toy being peddled by adult retailer Ann Summers has miffed the legal eagles at the maker of entertainment gear Apple.

Ann Summers has been flogging a £30 sex toy called the iGasm which connects to any music player and uses the beat to make the earth move.

Oddly it is not the device itself which has got Apple moaning. MacWorld reports that Jobs' Mob feels it is being shafted by Ann Summers' promotion of the device, and is demanding all posters for the gadget be taken down.

The advertisement shows a female silhouette holding an oval white device with two cables - one connected to a pair of white headphones, the other heading south. The motto for the advertisement is "Go at it hard and fast with a pounding drum 'n' bass track or chill with an ambient classic."

Apple believes that it has the sole right to use silhouette-based images in its advertising. As the silhouette is named after Etienne de Silhouette, the French finance minister whose name is synonymous with anything made cheaply, we can see why.

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