Yipes! Yahoo, under intense pressure, reorganized its upper management Thursday in a plan designed to improve its products, underlying technology, and operational execution, the company said.
The new structure leaves Chief Executive Jerry Yang and President Susan Decker at the top of the org chart. As expected, Ash Patel and Hilary Schneider will report to Decker, with Patel leading a new audience products division, and Schneider in charge of go-to-market operations for the United States region.
In addition, a third, as-yet-undetermined executive will report to Decker. That executive will run an "insights strategy team," with responsibilities for centralizing and running a Yahoo-wide strategy regarding use of data and analysis. The new executive will be named in coming weeks, Yahoo said Thursday.
The company also is forming some new groups. One, an audience technology group, will be led by Venkat Panchapakesan. Another group will focus on cloud computing and data infrastructure.
Yahoo underwent an executive exodus in the last two weeks, losing three executive vice presidents, two senior vice presidents, and others. It's not clear to what extent those departures were the cause or the result of the reorganization plan, but Decker indicated in a statement that the reorganization has been under way for months.
"The changes we're making today will help deliver superior global products for users and enable faster and better decision-making," Decker said. "This is a logical next step in light of our success last year in moving to a more centralized approach to developing world-class marketing products.
"We have planned these changes deliberately over the past several months to clarify responsibilities and to capitalize on the scale advantages while allowing for fine tuning to meet local market needs."
Yeah, but will this do it? Don't hold your breath, sports fans.....
http://news.cnet.com/8301-10784_3-9978152-7.html
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