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Tuesday, December 04, 2007

The Most Anti-Tech Organizations in America

Funny how their names keep coming up over and over again in courtrooms and corridors of power across the country--those groups whose interests always seem to run counter to those of technology companies and consumers. They come in many forms: associations, think tanks, money-raising organizations, PACs, and even other tech-oriented industries like telecommunications.

The tech issues that they're concerned with are what you might expect: digital rights management and fair use, patent law, broadband speed and reach, wireless spectrum and network neutrality. I talked to a good number of tech and media policy insiders in Washington, D.C.--mostly off the record--to find out who these groups are, how they operate, and who pays their bills. We'll start with the biggest offenders first and work our way down.

1. The Recording Industry Association of America (RIAA) and the Motion Picture Association of America (MPAA)

Issue: Copyright and Fair Use

The Internet economy should be a boon for digital media companies and for those of us that like to buy our music and video online. It's also a very powerful way to connect with people of like mind with a view toward learning about new things to watch and listen to. Unfortunately, the content owners in the record and movie industries have mainly seen the Web as a platform for piracy, and have mainly failed to adapt their businesses to the realities of online, as one lonely industry executive recently admitted.

Both organizations have their own staffs of lobbyists in Washington, but both also contract with numerous outside lobbying firms. In 2006 alone, the RIAA reported lobbying expenses of $1.5 million, while the MPAA reported $1.8 million. The RIAA retained the services of 13 outside lobbying firms in 2006 to help make its case to lawmakers, while the MPAA used 17 outside lobbying firms.

Whether or not the RIAA's and MPAA's tactics have really helped the entertainment industry is debatable. Their legal and lobbying tactics have put real limitations on the way that we consumers are allowed to use the digital content we purchase, causing many of us to wonder if we truly own the digital content we buy. The digital rights management (DRM) software that the content owners wrap around our music and video files often prevents us from playing media on all of our devices, copying it, or owning it forever. This has stirred up a lot of resentment, even as file sharing continues to be rampant around the globe.

2. The Pharmaceutical/Biotech Industry

Represented by Pharmaceutical Research and Manufacturers Association (PhRMA) and Patent Attorneys

Issue: Patent Reform

Over the last ten years it's become increasingly obvious that the system we have for patenting new tech ideas is broken. The number of tech patents granted by the U.S. Patent Office has gone way up over the past decade, while the quality of those patents has gone way down, most analysts agree.

A bad patent can mean one that covers too broad a swath of technology, preventing others from innovating in that area. It can also mean patents granted for ideas that are obvious--ideas that aren't really innovative, but just take the next logical step in the development cycle. When such bad patents are granted in a certain tech area, it can take away the incentive for other technologists to innovate and invest in that area. That's bad news for those of us who expect new and better tech toys every year.

Problem is, tech is not the only industry that uses the patent system to protect intellectual property. Every other industry uses it too, and some of them feel strongly that it's working just fine. Enter the pharmaceutical industry, tech's unlikely adversary in the battle over patent reform. The pharmaceutical industry (and its attorneys) might end up directly affecting the state of personal technology for you and me.

"Basically, two constituencies oppose patent reform: The biomedical industry--pharmaceutical and biotech companies--who rely on patents and want them to be as strong as possible, and patent lawyers, who are both resistant to change in general and likely fearful of how reform will affect their practices," explains Stanford Law Professor Mark Lemley.

3. Big Telco Companies, Industry Group USTelecom

Issue: Network Neutrality

Network neutrality principles are rules that prevent large Internet service providers (ISPs) like AT&T, Verizon, and Comcast from giving one Internet company's traffic priority over another's. Up until now, the Internet has been a fairly neutral place--we have equal access to any (legal) content we choose to access. But if the big ISPs begin giving preferential treatment to the highest-paying Internet sites, they could effectively make it harder for us consumers to access some of the vast content and services on the Web. The next Google and Yahoo of tomorrow, now gestating in garages and dorm rooms across the country, likely wouldn't have the funds to buy enough bandwidth to compete with the Google, Yahoo, and other giants of today. That's bad for us, because the companies of tomorrow might simply be better.

The phone companies had at one time reserved the right to parcel out bandwidth as they saw fit, as evidenced by the words of former AT&T CEO Ed Whitacre in late 2005:

"How do you think [Internet companies are] going to get to customers? Through a broadband pipe. Cable companies have them. We have them. Now what they would like to do is use my pipes free, but I ain't going to let them do that because we have spent this capital and we have to have a return on it." And so began the network neutrality fight we know and love today."

But so far there's been no smoking-gun evidence that the "Internet tollbooths" Whitacre alludes to are being set up on a large scale--that major net neutrality breaches are taking place at the big ISPs. We've seen only borderline offenses like traffic Comcast's recent throttling back of BitTorrent file sharing. But Comcast may have singled out BitTorrent traffic not because it's BitTorrent traffic or because it's file sharing traffic, but because peer-to-peer traffic eats up huge amounts of bandwidth--both upstream and downstream. Still, many people believe that some type of traffic discrimination is inevitable, and that network neutrality principles must be codified into law to prevent it.

The companies that own the big broadband pipes remain willing to fight hard against a law restricting their right to discriminate on their networks. A major pro-network neutrality bill cosponsored by Senator Olympia Snowe, R-Maine, and Senator Byron Dorgan, D-North Dakota, failed to pass last year, in part because of a massive lobbying campaign by Big Telco and it allies. The two Senators reintroduced the bill again in January, but little action has been taken on it. The phone companies have already done a lot of talking on Capital Hill to prevent passage of a net neutrality law. And, it should be said, the tech and consumer groups pushing for a law have not always stated their case clearly enough to move lawmakers and their constituents. That situation, I believe, is getting better, but a smoking gun--an obvious net neutrality breach by a large ISP--will likely be needed for Congress to pass a law.

The big telcos are very influential in Washington, and rarely loose a fight over something they really want. "They've got armies of lobbyists that work for them," Public Knowledge's Brodsky says. "They've got regiments of lobbyists that are hired guns. They've got zillions of dollars to spread around town in campaign contributions and other ancillary supports."

http://www.pcworld.com/printable/article/id,140081/printable.html

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