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Thursday, August 02, 2007

Redmond to test ad-supported version of Works

Facing competition from Google, Microsoft will offer a free version of its productivity software that includes display ads. Microsoft said on Wednesday it will offer a free, advertising-supported version of its basic productivity software, Microsoft Works, as part of a test program with computers manufacturers.

The world's largest software maker has been pondering the future of Microsoft Works, its basic spreadsheet and word processing software, in the face of rising competition from Google's suite of business software services.

Unlike Google Docs and Spreadsheets, which are delivered through an Internet browser, Microsoft plans to preinstall Works on computers and display advertisements stored in cache. The software normally retails for $39.99.

When a user connects to the Internet while using Works, that cache of ads will refresh, said Melissa Stern, a Microsoft senior product manager in the Office group.

The company plans to roll out the advertising-supported Microsoft Works SE 9 in a few months. Microsoft would not disclose either the PC makers with which it was working or the markets for the test program.

http://news.com.com/Microsoft+to+test+ad-supported+version+of+Works/
2100-1012_3-6200303.html?tag=cd.top

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