Targets Eye a Blu Christmas

Retailer to stock only Blu-ray players this holiday.

In an announcement made by Sony today, it was stated that the major retail outlet, Target, would continue to exclusively stock Blu-ray players throughout the holiday season as well as increase their stock of Blu-ray discs. The shift will be most obviously underscored this October when the retailer will heavily promote and offer holiday sales toward Sony's next-gen BDP-S300 Blu-ray player.

This makes for the second company in just under two months to have announced an exclusive relationship with Blu-ray, as Blockbuster recently announced plans to stock only Blu-ray discs in their store nationwide.

The win for Blu-ray occurs directly on the heels of Microsoft's recent drop in price for its HD DVD player from $199 to $179. Target, however - despite today's announcement - will continue to stock the Xbox 360 add-on throughout the holiday.

Stay tuned sportsfans for more information on exactly how (or if) these announcements will affect the ongoing format war.

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