Google Helps Non-Profits

Google Inc. launched an initiative to help charities and other non-profit groups use maps and satellite images to raise awareness, recruit volunteers and encourage donations.

The Google Earth Outreach program represents a formalization of ad-hoc partnerships with organizations using the free software to publicize their works.

Already, the U.S. Holocaust Memorial Museum has been using Google Earth to call attention to atrocities in the Darfur region of Sudan. When users scan over Darfur, they see icons of flames representing destroyed villages and of tents for refugee camps. Clicking on one opens a window with details and links on how to help.

The U.N. Environmental Program, meanwhile, has used the software to show areas of environmental destruction. The Jane Goodall Institute shows locations of its research on chimpanzees and African deforestation. A Brazilian Indian tribe is working on ways to help stop loggers and miners from deforesting the jungle and digging for gold.

"There's nothing like the power of information to make people understand the urgency of action," said Kathy Bushkin Calvin, executive vice president for the U.N. Foundation.

Edward Wilson, chief executive of Earthwatch Institute, said the maps help people understand that "what they are reading is not happening some place out of sight, out of mind. Those places become places you can visit, you can actually see."

The launch party at Google's New York office, chosen for its proximity to leading philanthropic groups, came complete with beach balls sporting globe designs. Video monitors showed Google Earth's software in action.

By turning these individual efforts into a formal program, the Mountain View, Calif.-based search company hopes to make its tools more widely available to non-profits around the world. The resources will be available on an open Web site, so technically individuals and corporations can tap into the program as well.

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AR2007062600730.html