Does M’Soft and Free Bird compute? Has someone been hitting the bong again? Well anyway that’s the idea behind a step Microsoft plans to announce Thursday: it will submit its HD Photo image format to a standards body. Making HD Photos a neutral industry standard, not just a Microsoft technology, is a significant step in the company's ambitious plan to establish a higher-quality replacement for today's ubiquitous JPEG standard.
Microsoft plans to submit its HD Photo image format to a standards body as a higher-quality replacement for today's ubiquitous JPEG standard. Bottom line: By giving away the technology, Microsoft wins a place dear to the heart of consumers' digital photography world.
"Microsoft...intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly," the company said in a statement. The company plans to announce the move Thursday at the Photo Marketing Association trade show in Las Vegas.
"The companies that can help consumers manage and access photos ultimately will have a significant say in how those images are monetized in the future," for example, by connecting to services for photo sharing, editing and printing, Lee said. "The more Microsoft can be ingrained into the workflow process, the better their future is going to look."
Redmond won’t comment on its motives, but the standardization bid follows earlier lowering of barriers.
http://news.com.com/Microsoft+Make+our+HD+Photo+format+a+standard/2100-1012_3-6165004.html?tag=nefd.lede
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