Youza! Youza! Here’s comes MSoft’s Zune, a dollar short and years late….

In case you’ve been hiding under a rock, Microsoft is preparing to launch its 30 gigabyte Zune, a digital music player to compete with Apple's iconic iPod.

The device plays songs and videos which owners can download to their PCs via the Zune Marketplace site.

It also has wireless technology which allows owners to send each other songs and pictures. The Zune has a three-inch colour screen and comes in black, brown and white.

Users can either buy tracks individually from the site or get a Zune Pass subscription to download as many songs as they want for a flat fee. The gadgets have been pre-loaded with some initial content from a number of record labels prior to sale.

Zune's global marketing general manager Chris Stephenson said: "On November 14 we're delivering not only a device, but a shared, social experience that will be shaped by the collective imagination of consumers."

The Zune will go on sale in the US on Tuesday priced at $249.99 (£130). No date or price has been set for its UK launch. After five years of great Apple merchandising, is the handheld music market saturated? Stay tuned, sportfans.

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